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The prevalence of spam emails has made some businesses turn their back on email and look towards social media. 83% of marketers now consider social media to be extremely important. Indeed, many people feel that email marketing is not worth the effort and a thing of the past and that spam has removed trust in this method of communication.
What is digital marketing? Discover the definition of this often used term and how to use Digital Marketing for your business with this informative video from Pict Digital.
It’s easy to think that, because your business serves people locally, online digital marketing techniques aren’t as important to you. This isn’t the case! 78% of local mobile searches result in an offline purchase, 86% of people say they look up a business location on Google maps and 46% of all searches on Google are local.
Search Engine Optimisation (SEO) should be an essential consideration for any business with an online presence, big or small. SEO drives customers to your website to buy your products, use your services and enjoy your content!
Pict is a digital marketing agency based in Aberdeenshire which provides services in design, strategy and training. The company was founded as a response to the number of businesses in Scotland who had little to no online presence, causing their businesses to draw only local customers. Pict wants to help these companies make their mark in the digital world.