Creative Campaigns
Campaign strategy and production for brands that want to say something real. Photography, content, and storytelling across channels.
Creative digital
consultancy.
Campaign strategy, digital marketing, content creation and narrative video. Based in Aberdeen, Scotland.
Got something
you want to
talk about?
Every project begins with a conversation. Drop a note and we'll get back to you directly.
Or email directly:
hello@pictdigital.com
What We Offer Brands & Institutions Cultural & Heritage Strategy & Analysis Platforms & Audiences Scotland & Beyond
Narrative Video & Film
Documentary-quality video for cultural organisations, heritage bodies, and arts institutions. From concept through post-production.
Digital Marketing Strategy
Data-informed marketing strategy, analytics, and AI-informed planning. Grounded in academic rigour and commercial pragmatism.
Social Media & Content
Strategy and hands-on content creation for social platforms. Built on real audience-building experience - 28,000+ followers in vintage fashion - and academic research into how these platforms actually work.
Place & Culture
Place-based storytelling for Scotland and beyond. Working with communities, landscapes, and the stories that belong to specific places.
About
Josh Bircham
Josh Bircham is a Senior Lecturer in Digital Marketing at Robert Gordon University and the founder of Pict Digital.
PracticeHis practice sits at the intersection of academic research and applied creative work — bringing the same depth of thought to a short documentary as to a long-form campaign strategy. He has worked with broadcasters, cultural institutions, heritage bodies, and arts organisations across Scotland and beyond.
RecognitionHe is a published author, a Fellow of the Higher Education Academy, and is currently completing a PhD at RGU.
AvailabilityPict Digital takes on a small number of projects each year.
AI-informed workflows · Documentary approach · Theory in practice
Selected Clients
- StAnza Poetry Festival Digital Campaign Management
- BBC Social content production
- Historic Environment Scotland Narrative documentary
- Linen Hall Library Cultural institution
- Aberdeenshire Council Place promotion
Field Notes
All notes → Writing on practice, strategy, and the work.
The quiet power of influencer marketing
Most small businesses write off influencer marketing after one bad experience. Here's what good actually looks like - and why the micro tier is where the real opportunity is.
Read →
Your brand story is not about you
Most small businesses tell brand stories about themselves. The ones that build real trust tell stories about their customers - and understand exactly why that difference matters.
Read → Contact Let's work
Let's work
together.
Every project begins with a conversation. If you're working on something that calls for genuine narrative craft - a film, a campaign, a creative strategy - I'd welcome the chance to hear about it.
Aberdeen, Scotland · Expert practitioner · Let's Collaborate